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Search Engines Optimization Services With all the choices offered for search engine submission and optimization, choosing a reliable service can be confusing and intimidating. Many search engine submission scams make ridiculous promises. Here are some of popular claims made by some search engine submission services, most of which are pure crap. "We submit you to thousands of search engines." There are only eight or so sites worth submitting so since they receive 95 percent of all internet traffic. Submitting to Gonzoozoo.com search engine for example won't generate much traffic. Google and Yahoo are the most important engines followed by MSN. The remaining 997 are rather trivial. "We will submit your site to Yahoo." Submission to Yahoo's directory requires an annual fee beyond what most submission services charge. Submission also requires the careful selection of an appropriate category for your website. Also, Yahoo indexes most sites automatically within a couple weeks. "We'll submit your website daily to the search engines." Submitting too frequently can cause your site to be blocked by the search engines. Just like most internet users, the search engines don't like spam, either. Submission claims like these are most often done with automated software. "We guarantee you will rank #1 (top 10, first page, etc.) in the search engines." Many services promising 1st place rankings encourage the development of obscure keywords that your customers would never think of using! Some even claim to bring your site up when keywords are types into a browser's navigation bar-- with an obscure plug-in nobody would think of downloading! Also, there is A LOT of competition for commonly searched keywords, especially since the second internet boom of 2003. This isn't 1997 anymore. Bob's Fishing Site isn't going to be number #7 for the keyword 'Fishing' for example. Competition is very fierce and positions will ultimately be determined by budget, which is why huge companies like Priceline.com or Amazon.com are always number one for their respective categories. "We build doorway pages to boost your rankings in search engines." Doorway pages are web pages specifically created to increase search engine rankings. Doorway pages often contain little useful information to a website visitor. The text on a doorway page is optimized to target a particular keyword. Most often, the doorway pages is not linked to from any other section of the site. While doorway pages may have worked in the past, search engines will now ban sites that use them. . |
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